There’s also a great chance at seizing some Spotify SEO opportunities with the right podcast name you may know all about SEO on Google, but Spotify’s large user base makes it a large search engine as well. One idea for businesses looking to increase their presence on the platform would be to publish their own podcast series. This has only made it even more appealing to a wider range of users. Spotify has made huge investments in podcasts on its platform in recent years, making it the second biggest podcasting platform. Playlists and podcasting are two big possibilities. Ever thought about creating your own organic content? There’s a huge opening here for businesses to promote themselves on the platform, without having to put a budget behind it. Paid content is not the only opportunity Spotify has on offer. How much does it cost to advertise on Spotify? These promo ads can also be in video format, not just audio. Plus, Spotify has a wealth of listening data on its users, meaning that your message can be delivered to the right people, at the right moment. Spotify boasts that they have 170 million monthly active ad-supported listeners, across 92 countries, equating to a large and growing platform to promote on. The digital music streaming and media service that revolutionised the way people listen to music and other audio content has its own mass user base of nearly 300 million as of the end of June 2020. But have you considered Spotify? Coca-Cola, Gymshark and McDonalds are all at it and maybe you could be too. When you think of promoting your business online, you probably think of Facebook advertising, Google ads or an influencer campaign on Instagram. He's looking at the major social media platform your marketing may be missing out on. Join Oliver Bliss, winner of the Sookio Bootcamp blog competition.
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